GlobalSign.In: Event Management Through Experiential Marketing Technology
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GlobalSign.In: Event Management Through Experiential Marketing Technology

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Veemal Gungadin, Founder & CEO, GlobalSign.InVeemal Gungadin, Founder & CEO Government event management can be tough, especially when you are dealing with events that attract a lot of national or even global attention. On the scale of complexity, government events are a close second to destination festivals. Not only do they require keeping track of all the usual details (like budget, venue, and vendors), they also require surefooted navigation of the rules and regulations surrounding them. Moreover, the lack of digital-savvy talent and the slow process of upgrading their knowledge on new technologies that are growing exponentially make it highly challenging for government institutions to host impact-filled events. With digitalization and experiential marketing technology, event organizers have the power to create a personalized and tangible experience for their attendees.

Based in Singapore, GlobalSign.in (GSI) is a progressive event technology company that targets the creation of seamless event experiences for versatile segments, including the MICE industry (Meetings, Incentives, Conferences, and Exhibitions), enterprise and governmental sectors, and educational organizations and associations. GSI’s software products enable proficient event/contest management, event marketing, and development of custom event apps that can be used in private and public sectors. From daily meetings to large-scale conferences, GSI has top-notch solutions for all types of government events.

GEVME platform, which has been used by GovTech Singapore, proved it’s one of the most secure event technology. By being PDPA compliant, GSI ensures that data security and confidentiality are at the core of its operations. The company has its team of innovators that work tirelessly to deliver emerging technology products for SMART events. “We provide technologies that automatically build a profile of people and make the whole experience better during events through personalized recommendations,” says Veemal Gungadin, founder, and CEO of GlobalSign.in.

GEVME, Cloud-based Enterprise Event Management Software

GEVME, GSI’s flagship product, is a one-stop, event management, and event marketing software that utilizes versatile app possibilities to automate events.


We provide technologies that automatically build a profile of people and make the whole experience better during events through personalized recommendations

simplified event website development to advanced reporting, GEVME manages the entire event lifecycle with the help of Website Builder, Online Registration & Ticketing, Onsite Registration, Onsite Engagement & Tracking, Email Marketing, Survey, Attendees Event Mobile App, and Lead Retrieval Apps. The solution allows keeping control of data access by implementing two-step verification to enhance security, and tracks user login attempts through a robust system logs technology. From session attendance to open email rates, one can evaluate the success of the government event based on any activity and extract custom reports on request. GEVME helps delegates and guests better navigate and shape their event schedules using its content-rich mobile apps. GEVME’s email builder module, with easy-to-use widgets, is a faithful assistant when it comes to developing communications with a consistent tone of voice. Whether to send an invitation to a delegate or a thank you email to a speaker, user can customize every message. GEVME ensures convenient and transparent ticket purchases by offering multiple secure payment methods and generating comprehensive payment reports. The ability of GEVME to enabling QR code-based digital registration and interaction has been an attractive feature for several global top tier events in the region, including DPRK-USA Summit, Singapore Fintech Festival, and MEA Fintech Forum Bahrain.

For instance, On June 12, 2018, Singapore became the host of the landmark meeting that brought Kim Jong-un and Donald Trump together at the historic DPRK–USA Summit. GlobalSign.in was honored to be an official tech partner for the government of Singapore, which was the organizer of the event.

Over 5,000 attendees, multiple levels of access for media representatives, and stringent security regulations were the key challenges. Five integrated GEVME solutions—online registration, onsite check-in, onsite photo-taking, onsite security check, and name badge printing—were selected, especially for this event. GSI effectively and flawlessly handled not only automation and proper onsite settings but also the whole range of data access requirements, four levels of testing and the tight cooperation with an incredible number of stakeholders.

On another occasion recently in Central Singapore during the National Day Heartlands Celebrations 2019, GSI launched a cashless token system for its flagship GEVME application for registering and engaging guests for large scale, high profile, security conscious, and multi-dimensional events. GSI deployed GEVME’s cashless token system to incentivize the attendees to engage in activities at the event and to gamify their experience.

Forging ahead, GSI aims to grow globally and is currently focused on its expansion in the Middle East, Australia, and India. Recently, the company has launched new eco-friendly products to eliminate paper brochures at events and enable brands to showcase rich content videos by leveraging augmented reality and also serve as a lead generation mechanism. The newly launched solution at Singapore Fintech Festival and SWITCH 2019 (SFFxSWITCH) gives attendees an option to quickly gain information about a brand by simply scanning the QR code at an exhibitor’s booth. By providing two-way-channel of communication between customers and a brand, GSI stays true to its core objective of experiential marketing technology.

- Catalina Joseph
    December 05, 2019
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GlobalSign.In

Company
GlobalSign.In

Headquarters
Singapore

Management
Veemal Gungadin, Founder & CEO

Description
GEVME is listed by GovTech Singapore as one of the most secure event providers. By being PDPA compliant, GovTech Singapore certified, GSI ensures that data security and confidentiality are at the core of its operations. The company has its team of innovators that work tirelessly to deliver emerging technology products for SMART events. “We provide technologies that automatically build a profile of people and make the whole experience better during events through personalized recommendations,” says Veemal Gungadin, founder, and CEO of GlobalSign.in